About

His-story

David Adewumi (pka David Nifty) is a budding creative, with skin in both the rap and product design industry.

His rap career took off when he dropped his debut single in 2016, a track titled 'Love Ends' featuring MC Rhymz and Olumide. He has since gone on to release an EP(Gemini: Emotions and Logic Vol 1), as well as various singles and a freestyle remix to Benny The Butchers' Johnny P's Caddy.

Product design has also been a way for him to express his creative side. With is approach to design a 'people centered' focus, by establishing empathy for the people who use the products and services he helps bring to life. His UX practice combines product design, service design, design thinking, research and experience strategy , all with a relentless focus on the end user.